Alexxis Murray is a digital designer
with an MFA in Digital Media & Design. She is currently a Senior Experience Design Lead in Personal Insurance at Travelers, focusing on the Auto Circle and IntelliDrive® products.
Featured Case Studies
Redesigning a telematics program from the inside out.
Designing a Tool That Makes the Invisible Visible
Redesigning research discoverability for a science-first institution.
Other Case Studies:
Engage: Designing for Vulnerability — A Behavioral Health App for Young Adults
Cigna Global Wellness Challenge: Scaling a Fitness Platform from Internal Tool to Global Product
Other Work
Research conducted with external groups to identify pain points and target experience needs.
A collaboration with company designers to standardize web specific brand standards.
Concepting solutions to ambiguous project briefs, and delivering high-value assets.
Bringing requirements to life & strategically focusing large project planning.
Wedding stationery side projects.
Professional headshots to support Alex’s Lemonade Stand fundraiser.
Skills & Interests
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From initial concept to final implementation, I transform ideas into thoughtful, polished experiences — bridging the gap between vision and reality with intention and craft.
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A client's initial vision and their users' actual needs don't always align — and that gap is where the real work begins. By uncovering pain points, challenging assumptions, and centering the user at every step, I help shape solutions that are not only well-designed, but truly necessary.
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Great innovation isn't just about thinking outside the box — it's about knowing when the box itself needs redesigning. I thrive at the intersection of creativity and strategy, finding human-centered solutions to complex problems that others might not think to ask.